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"My stint at Infinity has brought out various facets of my personality that were previously unknown to me. So, appears that I'm ripe for Citius, Altius, Fortius!!” - Suruchi Berry, Batch of 2007

Cross Cultural Management

Contact Hours : 30 hrs
Credit : 1 Credit
Prerequisite : None
Instructor : Shaveta Sharma Kukreja



In the simplest terms, culture is about the distinctive ways in which people behave in certain situations or contexts, and about how they expect other people to behave in those contexts. When we enter a new job, our newfound colleagues attempt to explain to us ‘the way things are done around here’.


Now transfer this to today’s economic context where markets for products, services and human resources have become increasingly global. Managers operate in an increasingly complex, dynamic and interdependent world. Culture has a powerful impact on organizational behavior and practice of management. Managers are now required to deal with challenges and misunderstanding emanating from cross-cultural differences. Effective management in modern environment necessitates cross-cultural competency.


This challenge is not unique to multinationals as many domestic firms also face multicultural environments (e.g., ethnically diverse employees and/or customers).


This course introduces students to comparisons of significant cross-cultural differences and helps them to become familiar with ways to effectively anticipate and address cultural differences toward organizational and individual success.


This course focuses on the techniques of managing in different cultures, in particular on the 'people problems' that invariably arise in international business relationships. It examines sources of management conflict due to cultural differences in attitudes, values and behaviors.


The aims of this course are to provide conceptual and theoretical frameworks for developing an understanding of the ways in which cultures differ, how these cultural differences impact on organizations and how they constrain communication and knowledge transfer. The course also considers strategies for managing and valuing the diversity within organizations.


The course also aims to develop cross-cultural awareness and effectiveness in global business context, and the successful implementation of strategy, structure and systems in multi-cultural management.


It also examines corporate and personal ethical behavior in a global economy.




Upon a successful completion of this course, students will be able to understand a system of the variable relations among culture, organization, management and business.


The students of this course will:
1.    Understand how people, groups, organizations, and societies become infused with culture.
2.    Understand the influence of culture on attitudes and behavior.
3.    Understand the relevance and impact of culture on international business.
4.    Learn strategies for responding productively and positively to cultural differences.
5.    Be able to apply their knowledge about the dimensions of the cultural difference within a context of everyday life and work (including but not limited to negotiation & conflict management, adopting culturally appropriate leadership style, and managing diverse teams).
6.    Exhibit a higher degree of effectiveness when working in culturally diverse groups.
7.    Deal with ambiguity in an ever-changing and unpredictable context that result from the globalization of business activity.


1.    Introduction to culture: concept, nature & dimension of organizational culture from different theoretical perspectives; and its impact on organizational behavior
2.    Introduction to the concept of culture in the context of international management; key issues & themes about cross-cultural management
3.    Theories of analyzing cultural differences- cultural values, behavioral & attitudinal issues, societal differences
4.    Global HRM- management of an international workforce; managing & valuing diversity; expatriates and international careers
5.    Communicating across cultures- inter-cultural communication, language issues
6.    Managing & motivating across cultures- multi-cultural team staffing & working, team-building, motivation
7.    Performance management in the international context
8.    Global leadership competencies- cultural aspects of leadership, developing inter-cultural management competencies, creating cultural sensitivity
9.    Cross-cultural strategic decision-making (Wh-H technique & PESTEL framework)
10.    Cross-cultural dispute resolution & conflict management- using analytical tool known as the MBI (Map, Bridge and Integrate) framework



  • The primary method of instruction will be lectures and case studies.
  • This course strongly focuses on analysis of cross-cultural management case studies. It introduces major issues encountered in cross-cultural interactions, reviews the relevant literature and applies the acquired knowledge to specific business situations.
  • Hence this course will require active student participation. Students will be given the opportunity to become familiar with findings from multiple real world studies of cross-cultural managerial differences. This will enable the students to develop specific skills that can be used to anticipate and successfully address cross-cultural differences at a managerial level both from the theoretical and practical perspectives.
  • Guest lectures/ professional visits (specific to be topic being covered in class) will be arranged as required.



Once agreement is reached on the course description and topics to be covered, the weekly session plan will be finalized accordingly. In principle it is proposed that each topic be slotted for both classes (back-to-back) scheduled for 10 of the 12 weeks of the term, and the remainder 2 weeks be reserved for case presentation by students.



Class participation                            20%

Case study analysis & presentation                    30%

End-term exam                            50%



Course Books

The course will use one of the following books as core-text, and draw on the rest as reading materials

1.    Richard M. Hodgetts, Fred Luthans and Jonathan P. Doh. 2006. International Management: Culture, Strategy and Behavior, 6th Edition. Boston: Mc-Graw-Hill Irwin
2.    Richard Mead (2005) International Management: Cross-Cultural Dimensions, Oxford: Blackwell.
3.    Deresky, Helen, International Management, Management Across Borders and Cultures, Addison-Wesley, 2002
4.    Browaeys, M-J and Price, R. (2008) Understanding Cross-cultural Management FT Prentice Hall
5.    Henry W. Lane, Joseph J. DiStefano and Martha L. Maznevski. 2006. International Management Behavior (Fifth Edition). Malden, MA: Blackwell Publishing.
6.    Cultural Intelligence: People Skills for Global Business, by David Thomas and Kerr Inkson, Berrett-Koehler Publishers, 2004
7.    Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset by Charlene Solomon and Michael S. Schell, McGraw Hill, 2009



1.    Cross-cultural Management
2.    International Journal of Cross-cultural Management
3.    International Journal of Human Resource Management


Case Studies

The course will extensively use case studies to ensure students get a practical exposure and the sessions are more interactive.

The following list is neither exhaustive nor binding, but an indicative list for proposed case studies:

1.    The case of the Daimler Chrysler merger
2.    Alpha Gearing- Discussion of Chinese management
3.    Nora-Sakari-a cross cultural negotiation
4.    Ellen Moore in South Korea
5.    Monsanto Europe
6.    Shanghai Real Estate Case
7.    Infosys Technologies
8.    Colgate-Palmolive: Managing International Careers



The course instructor will be Shaveta Sharma-Kukreja. She is a graduate from Shri Ram College of Commerce, University of Delhi (1998), and holds a management degree from IIM Bangalore (2000). She has 7 years of varied corporate experience, across strategy consulting (The Boston Consulting Group), outsourcing (Global Vantedge, now Aegis, under the Essar Group) and banking (Citibank). Shaveta in her 3 years in the Business Development & Client Relations role at Global Vantedge has dealt with cross-cultural issues across India, US, UK & Australia. The course content will derive from her rich personal experience of impact of cultural issues on the strategy, delivery and people aspects of business.

Phone: +91-9811320405
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