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"My stint at Infinity has brought out various facets of my personality that were previously unknown to me. So, appears that I'm ripe for Citius, Altius, Fortius!!” - Suruchi Berry, Batch of 2007

Retail Management

Contact Hours : 30 hrs
Credit : 1 Credit
Prerequisite : None
Instructor : Dr Vineeta Rupani

 

Course Objectives:
•    To give students an overview of the Retailing environment
•    To acquainting the students with the theory and practices in the area of Retail Management. To equip them to make informed decisions and apprise them of the modern day systems and techniques.

 

S.No.

Topics to be covered

Learning outcomes

HRS

1

An Overview of Strategic Retail Mgt.

4

Meaning, Objectives, Functions & Role, Challenges, Retailing as a Career, The changing trends

Must explore the concepts of retailing and the function

2.

Retailing in India and the Retail Customer

5

Evolution, changing trends, challenges, scope of Retailing inn india

To learn to analyze the environment, consumer and make strategies based on the information available.

3.

Retail  Strategy

3

Concepts of Retailing, and the concepts of expansion and growth

Learn to design and assess the retail strategy

4

Retail Store Locations

3

Types and methods of selection of a site

Learn to understand how to identify and ideal location for a store

5.

Retail Merchandising and process of planning

4

The role of merchandising and the process of procuring and developing strategies of planning

 

6

HRM in Retail

2

Developing organization structures and managing human resources

Understanding the various functions like recruitment, training, motivation etc..

7

Retail marketing and Communication

3

The communication mix, and the role of POP Advertising in Retailing

8

Retail Store Design and Visual Merchandising

4

Importance of store design, layouts and visual merchandising

9

Financial Aspects of Retail and Ethics in Retail

2

 

Suggested Evaluation:
1.    Quiz (2) (objective)- 10 Marks (5 marks each)
2.    Presentation on the given topic- 10 Marks
3.    Mid term Test (Subjective)- 20 Marks
4.    Project- Developing an Advertising Strategy for the product given- 10 Marks
5.    Case Analysis- 10 marks
6.    End Term ( Subjective)- 40 marks

 

Textbooks:

1.    Retailing management: A Strategic approach by Barry Berman and Joel Evans
2.    Retailing Management by Levy and Weitz
3.    Success in Store: How to Start or Buy a Retail Business, Enjoy Running It and Make Money by Geoffrey Heard
4.   Specialty Shop Retailing (How to Run Your Own Store) by Carol L. Schroeder
5.    Visual Merchandising & Display by Martin M. Pegler

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