P.C. Mehra
Faculty, International Management Institute
Education

1971 : PGDBM,  X.L.R.I. (Sales & Distribution Management)

1969 : B.Com(H), Delhi University

Professional Experience

Freelance Consultant and Trainer, since 1992

Senior Professor - Marketing and Chairman Placements at FORE School of Management, New Delhi,  July 1998 to May 2001.

Golden Biscuits Kenya Ltd, Nairobi, General Manager, Jan.1984 to Dec.1986

Blow Plast Ltd, Bombay, General Manager-Marketing, May '80 to December '83

Weston Electroniks Ltd, New Delhi, Marketing Manager, from May ‘77 to April '80.

Spencer & Company Ltd, Delhi, Divisional Manager, Consumer and Pharma  Division, February 1974 to May 1977

Lloyd Insulation India Pvt. Ltd, Marketing Executive, February 1973 to January 1974

XLRI, Jamshedpur, Research Associate, April 1971- February 1973

Other Information

As an Entrepreneur from January 1987 to March 1998, Mr. Mehra successfully launched a new brand of plastic toys in the domestic market and established the brand as a number 2 in the domestic market in terms of brand awareness, brand recognition, product quality and national reach. He successfully negotiated and executed highly successful large value sales promotional contracts from leading MNC's and Indian Companies.

 

He has also been associated with leading Indian brands such as Boost, 7UP, Cadbury''s, Gems, Frooti, Gillette shaving systems in developing and successfully executing various innovative sales promotions.

 

In August '07 he attended a Workshop on Retail Marketing conducted by senior faculty from The William & Mary Mason School of Business, USA for leading Retail Chain as a trainer. Based on the experience he has since developed and offered Retail Marketing modules for the chain's middle level excutives, across business verticals, during late '07 and more are under offer during '08.

 

He has been a visiting faculty to FMS, MDI, IMT Ghaziabad and Times School of Marketing and has conducted several in-company training programmes in the area of Sales & Marketing besides being co-faculty for several other programmes.