Mr P.V. Narayanmoorthy
Managing Director- Carat Advertising
Education

1976-78- Masters in Statistics, Madras Christian College

Professional Experience

Managing Director – Carat India

Chief Operating Officer – Carat Insight, India

National Media Director –McCann-Erickson

Account Planner– McCann-Erickson

Director– Aegis Media Global Products & Services

Other Information

Mr. Narayanmoorthy has worked in a number of advertising agencies including Clarion, Ogilvy & Mather, McCann-Erickson and Carat. He has held regional portfolios in India since 1985 and national portfolios since 1992. At Carat, he was Strategic Resources Director for Asia Pacific. He was also a director on the board of Carat Asia Pacific as well as Aegis Media Global Products & Services Management Board and the Global IT-Media Forum. He headed the media function at McCann-Erickson and succeeded in raising standards and the professional profile of the function. As National Media Director, he was involved in management, strategy & planning, buying and complete administration of the function and its operations. He also doubled-up as the Account Planner of McCann-Erickson.

Thereafter, he preferred to concentrate on areas of specific interest like strategic planning. In his own words, “unless the knowledge base of the industry improves, everyone will continue to do what they were doing years ago while technology and information marches ahead”. He is now an independent Strategic Communications Consultant.