Rima Gupta
Founder, Roads Ahead Consulting
Education

MBA, IIM Kolkata

Professional Experience

Rima  has had a varied and challenging career of 25 years with almost 21 years in strategic consulting. This has spanned brand building, marketing strategy, innovation and future thinking. She has worked with P&G, A.F. Fergusons (which is now a part of Deloitte), Quadra Advisory, The Futures Company, Solutions Digitas and TNS Consult. She is currently working in the innovation and foresights space with a clear focus on helping clients to both foresee & capture the advantage in their futures, and innovate around that.

Other Information

Rima has worked across many sectors (FMCG, durables, lifestyle, telecom, services, agriculture, hospitality, media, automobiles) with varied clients -- Multinationals (in India & across the region) , large Indian groups, family owned businesses, start ups, international aid agencies, government, PSUs, Industry forums such as CII & IBEF and Business schools. She has worked with different types of brands ranging from market leaders to new entrants, brands who want to rejuvenate to challenger brands and so on. Her specialties include  Foresight generation, Future scenario building, insights generation workshops, creating consumer empathy, brand development & strategic planning, competency training in brand management and marketing.